Air Jordan

Brand Jordan, an NIKE, Inc. subsidiary, releases a new set of Air Jordan sneakers every year. The Air Jordan line was created in 1984 for six-time NBA Champion Michael Jordan and debuted in 1985 with the Jordan 1. The Jordan 35 is the most popular athlete-specific sneaker line ever made, and it is currently on its 35th signature model. Peter Moore, Bruce Kilgore, Wilson Smith III, Tate Kuerbis, and Tinker Hatfield, who is responsible for 21 of the 34 models, are among the designers. Jordans – particularly versions between the Jordan 1 and Jordan 14 – have seen considerable popularity in the lifestyle and casual wear areas, despite their origins in performance basketball. During Jordan's first retirement from the NBA in 1994, Brand Jordan reintroduced the set's first sneaker. Hundreds of old and new retros have been released in the years thereafter, whether as single releases or as parts of sets (e.g., "Defining Moments Pack," "Countdown Pack," and collections) (i.e. Bin 23). Jordan 3, Jordan 4, Jordan 5, and Jordan 6 retros have sparked debate in the past, depending on whether they contain "NIKE" and "NIKE AIR" branding like the originals or "JORDAN" and Jumpman logos. Despite this, the line is still going strong, having assisted its subsidiary in achieving its first $1 billion revenue quarter in the second quarter of the 2020 fiscal year. (The Jordan 11 "Bred" was the brand's best-selling release of all time in 2019.) The Air Jordan line has featured high-profile collaborations with UNDEFEATED and Supreme, among others, during the last 36 years. Collaborative endeavors have gotten a lot of attention in recent years. Pairs designed in collaboration with Virgil Abloh's OFF-WHITE, Travis Scott, Drake's OVO, UNION LA, and Don C are among them. Athletes like Ray Allen, Mike Bibby, Carmelo Anthony, and Russell Westbrook have also gotten special Friends & Family and Player Exclusive (PE) pairs, adding to the mystique of Air Jordan.

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