Nike was founded in 1964 by Bill Bowerman and Phil Knight as NIKE, Inc., an American sportswear corporation. Nike is the world's leading seller of athletic shoes and apparel, with headquarters in Beaverton, Oregon. Nike was founded in 1971 under the name "Blue Ribbon Sports," but in 1971 it changed its name to Nike, the Greek goddess of triumph. While attending Portland State University, where she met Knight, Carolyn Davidson designed the brand's distinctive Swoosh logo. The "Just Do It" tagline, which premiered in 1988 as part of a television commercial developed by Dan Wieden, the founder of the advertising agency Wieden+Kennedy, is another well-known Nike logo. Nike has reigned throughout sports – including basketball, tennis, football, skateboarding, and running – for the past 56 years because to innovation and savvy marketing. Serena Williams, Rafael Nadal, Ronaldinho, Tiger Woods, Kobe Bryant, Ken Griffey, Jr., Steve Prefontaine, Ilie Năstase, and Wayne Rooney are just a few of the Nike-sponsored athletes. Athletes including LeBron James, Cristiano Ronaldo, Paul Rodriguez, and Michael Jordan have their own Nike footwear lines, with Jordan's being a separate division. Nike has also sponsored national teams from the United States, South Korea, Nigeria, and Brazil, as well as the NBA and WNBA. Tinker Hatfield (Nike Air Max 1, Nike Air Trainer 1, Air Jordan 3), Eric Avar (Nike Air Penny III, Nike Kobe 6) and Peter More (Nike Air Penny III, Nike Kobe 6) are some of Nike's notable footwear designers (Air Jordan 1). Among many (many) others, Nike has collaborated with Supreme, Jun Takahashi, Kanye West, Hiroshi Fujiwara, COMME des GARONS, UNDEFEATED, Vashtie Kola, OFF-WHITE, and Travis Scott. Popular Nike Air Force 1, Nike Air Max 90, Nike Blazer, Nike SB Dunk, and Nike Air Foamposite One styles have grown popular in the lifestyle and casualwear areas, despite their origins in performance sports. So much so that they, along with other once-high-performance models, are now part of the Nike Sportswear family. Newer Nike ZoomX Vaporfly NEXT percent and Nike React Element 55 styles have boosted the brand's popularity in the running and lifestyle markets. Nike owns the brands Jordan and Converse, which helps it reach a wider audience throughout the world. Nike is taking big risks in 2020, both in terms of sustainability and self-lacing. The Nike Space Hippie collection, which will be released in July, is the brand's next push into environmentally responsible items, since the four-piece range is made up of more than 50% recycled materials. The Nike Adapt Auto Max, which debuted on Air Max Day 2020, brings The Swoosh closer to a future of auto-lacing sneakers.

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